Fashion
Outfit stories, seasonal edits and styling that my audience recreates the same week.
Algiers, Algeria
Melissa Belhouchet
Creator - Founder - Brand Partner
Style with substance, business with heart.
I build brands people believe in - my own, and the ones I partner with. Fashion, beauty and everyday life, told to an audience of millions across the Maghreb and beyond.
0.0M
Total audience
0K
Boutique community
0.0M
TikTok lifetime likes
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Audience & Reach
A committed, majority-female community built over years - not bought.
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About
From a phone camera in Algiers to a business with several brands under it.
I am Melissa - most people know me as Lovely Mely. For years I have shared my life, my style and my work with a community that grew from a handful of friends into millions of people.
What started as fashion and beauty content became something bigger: real companies, a team, and products my audience actually buys. That is the part I am proudest of, and it is why brands trust me with theirs.
I say yes to few partnerships and I say it slowly. When I do, the work is genuine, it looks like my feed, and my community can tell the difference.
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What I Make
Six threads that run through everything I post.
Beauty
Honest routines, first impressions and tutorials - skincare and makeup that earn their place.
Lifestyle
Home, travel, food and the ordinary days in between. The content that builds real trust.
Family
The warmest, highest-saving content I make. Where my community feels closest to me.
Business
Building brands in public - launches, the factory floor, the wins and the hard weeks.
Motivation
Talking to young women about ambition, independence and starting before you feel ready.
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The Atelier
Made to measure. Cut for one person, and only one.
Melissa Atelier is where the styling happens by hand. A client comes with an occasion and a feeling; we translate it into a fabric, a line and a fit. Nothing is produced twice, and nothing leaves the room until it sits properly on the person who will wear it.
How it works
01 Consultation
We talk through the occasion, the silhouette you feel yourself in, and the level of coverage you want. Fabrics are chosen together.
02 Pattern & Cut
Measurements are taken and a pattern is drafted for your body specifically - not graded from a standard size.
03 Fitting
Fittings are included. We correct the drape, the length and the closures until the piece moves the way it should.
04 Finishing
Hand-finished details, finals press, and delivery - in the boutique or to your door anywhere in Algeria.
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Selected Work
The feed
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My Ventures
I do not only promote brands - I run them.
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Let's Talk
Tell me about your brand and what you want to achieve.
Or email directly
contact@lovelymely.com